bradley logomark

Long & McQuade

Rebrand Proposal

This rebrand is inspired by the target market’s shared passion for music, a concept visually represented by a flame-like shape at the peak of the ampersand. The treble clef, one of music’s most recognized symbols, takes the place of the ampersand and forms an elegant mono-stroke icon to represent the brand. The typeface in use was carefully manicured to feel approachable and timeless. New brand expressions use a simple analogous colour palette to unify the brand and the overall direction is bold and exciting, reflecting the everchanging world of music.